PRICING & FORMATS

Three ways to work.
Pick the one that fits your goals.

From a platform license to an embedded RGM team inside your business. The speed of machine learning and the depth of market expertise – three formats that work better than any patchwork of separate tools.

Insight Machine is modular: the tools are assembled around your task.

For teams with their own analytics

Optimum

The platform, adapted to your data, with team training. For teams that have their own analytics and want the technology plus emergency support on request.

from 100 000 ₽ / mo
100 000 ₽/mo on a contract of 6 months or more
150 000 ₽/mo under 6 months
Setup and adaptation from 1 450 000 ₽
  • Platform adapted to your company
  • Technical implementation
  • Access to 10 RGM tools
  • Emergency platform support
  • Platform updates
  • Online training (included)
Can be added
  • RGM process design
  • Team training with expert coaches
  • A single, unified set of key performance indicators (KPIs)
Discuss your goals
We build the RGM team inside your business

Optimum Pro

The platform + a team of Insight Machine RGM experts inside your business. For those who want a full RGM function without hiring and building it from scratch.

On request
Contract from 6 months.
Setup and adaptation from 1 450 000 ₽
Everything in “Optimum + Experts”, plus:
  • An RGM expert team working with you permanently
  • Turnkey strategy development
  • RGM function management
  • A single, unified set of KPIs
Discuss your goals
For large-scale projects

Custom build with full transfer of ownership.

A platform and process built around your company’s unique needs, with the rights to the code and all materials transferred into your ownership. Suited to major market players with their own infrastructure and non-standard requirements.

Pricing – by arrangement
Discuss
The technical process

Three steps in every project.

The same logic across every format. Only the depth of support differs.

01

Adaptation.

We tune the platform to your company and goals. We connect it to your data and model it around your category and portfolio structure.

02

Implementation and training.

Technical connection to your infrastructure. Team training: a recorded online course or in person.

03

Ongoing support.

From a platform with emergency support to an embedded RGM team. You choose the level in the next step – to match your goals and resources.

The alternative

What if you built it in-house?

7 key roles
×2 RGM lead and analyst
×3 Analytics and insights lead and analysts
×1 Pricing senior specialist
×1 Category management category manager

7 roles × ~800K ₽/mo = 5.5M payroll · + software (Nielsen, BI) ~1M · + overheads ~0.5M

Where the numbers come from +
Salaries Senior-level industry medians in Moscow: RGM lead 500–700K gross, analytics manager 400–550K, senior pricing specialist 400–500K, consumer research specialist 300–400K. Sources: hh.ru, Get experts, Antal/Hays reviews 2024–25.
Fully loaded cost per employee ~2× of gross: social contributions 30.2%, private health insurance, bonuses, training, equipment, recruitment fees.
Software Nielsen Retail Audit ~500–700K ₽/mo for a single category + BI licenses (Power BI / Tableau) ~200–300K ₽/mo.
Overheads Office, workstations, turnover, training ~10% of payroll.
Cost per month
≈ 5-7M ₽
the full cost of an RGM function
And most importantly

It’s almost impossible to hire people who sit at the intersection of machine learning + RGM + strategy + marketing.

Our advantages in numbers
Price
up to 28×
cheaper than an in-house department
Speed
from day 14
not after 6 months of building a team
Expertise
30 years
+ experts at the intersection of machine learning and business
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