ANTI-CRISIS · 2026

Anti-crisis profitable growth management (RGM).

Revenue Growth Management (RGM) proves its power precisely in a crisis. With Insight Machine you model scenarios many times faster – fast enough to respond to market shifts and avoid costly mistakes.

Profit under pressure. · Demand is falling. · Margin is shrinking. · Teams are burning out. · Profit under pressure. · Demand is falling. · Margin is shrinking. · Teams are burning out. ·
Business challenges · 2025–2026

What the latest data on Russian business shows.

68.7%
of companies – revenue decline in early 2026.
RSPP monitoring, Apr. 2026
62%
of SMBs: "revenue is growing – but there's no profit."
Tochka Bank · NAFI · Invisible Force, 2025
25→42%
rise in counterparty defaults in Q4 2025.
RSPP survey, late 2025
54%
of executives call the high key rate an acute problem.
Association of Managers survey, Jan. 2026
Sources – open industry surveys and indices
Solution map

From the pain – to a specific tool.

We take the key business pains of 2026, apply the most relevant of the 10 RGM tools and show how to solve each one – with the mechanism and the expected impact.

The three Insight Machine modules
VEKTA
Strategy. Where to grow: segments, launches, brands, packaging.
TAKTA
Tactics. How to win: assortment, prices, promo, channels.
PULSA
Pulse. Signals and in-the-moment adjustments.
High RGM relevance

Falling demand

Segments Launches Packaging Price Channels
Fact

68.7% of companies saw a revenue decline in early 2026. 70% of executives reported a revenue drop for 2025.

RSPP monitoring, Apr. 2026 · Opora Russia survey
What we do
  • Reorient the assortment toward solvent segments
  • Launch relevant new products
  • Build price and packaging architecture for value buyers
  • Activate profitable channels
Expected impact

Growth in brand consumption and sales volume – without a direct price increase.

Volume ↑ without discounts
High RGM relevance

Falling profitability

Assortment Price Promo Channels
Fact

"Revenue is growing – but there's no profit" is reported by 62% of SMBs in 2025.

Tochka Bank · Invisible Force · NAFI, 2025
What we do
  • Calculate margin by SKU / channel / customer – cut loss-making items
  • Price elasticity analysis and price architecture
  • Promo-ROI optimization
  • Trade-terms management and dynamic pricing
Expected impact

Profit growth at a stable turnover.

+10–21% to category margin
Medium RGM relevance

Rising costs

Brands Assortment Channels
Fact

Rising cost of goods, expenses and tariffs – among the top-5 business pains.

RSPP survey, late 2025
What we do
  • Portfolio optimization: dropping loss-making items, premiumization
  • Reorientation toward more profitable channels
  • Revising trade terms with key customers
Expected impact

Lower cost per unit of revenue.

Cost-to-revenue ↓
?FAQ